One Contractor.
Every Surface. Built to Last.

Action Painting & Epoxy Coatings delivers expert painting, coatings, insulation, and concrete work with unmatched quality and a true commitment to service.

  • Trusted by Homeowners & Commercial Brands Since 2006
  • Durable, Warranty-Backed Solutions for Every Space
  • Serving Appleton, the Fox Valley, and Beyond
  • CALL NOW

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our services

At Action Painting & Epoxy Coatings, we offer a wide range of professional solutions designed to improve the function, durability, and aesthetics of your residential, commercial, or industrial property. With nearly two decades of experience across Northeast Wisconsin, our family-owned team delivers reliable results backed by warranties and trusted by major brands. Explore our core services below:

Professional Painting Service

Interior & Exterior Painting

Our professional painting services go far beyond aesthetics — they help protect and preserve your investment. Whether you’re repainting a living room, refreshing a retail storefront, or updating the entire exterior of your property, we handle every job with precision and care. Our team prepares surfaces properly, repairs drywall or plaster as needed, and applies high-quality paints for vibrant, long-lasting color. For exteriors, we use weather-resistant finishes that stand up to Wisconsin’s harsh winters and humid summers. We also offer wood staining, vinyl wall coverings, and decorative options like murals (via subcontractors). Whether you’re looking to boost curb appeal or create a more inviting interior space, Action delivers consistent, professional results every time.

Flake Epoxy

Flake epoxy systems are one of the most popular flooring options for garages, basements, and commercial spaces due to their durability, slip resistance, and easy maintenance. These coatings consist of a base coat, decorative vinyl flakes, and a protective topcoat that locks everything in for a smooth, seamless finish. Flake epoxy not only resists oil, chemicals, and impact but also hides dirt and imperfections better than standard flooring options. At Action, we install flake epoxy systems that hold up under heavy use — whether it’s foot traffic in a workshop or vehicle wear in a garage. It’s an ideal upgrade for homeowners and businesses seeking clean, functional, and attractive flooring with minimal upkeep.

Metallic Epoxy

Metallic epoxy creates a stunning, high-gloss finish with unique, three-dimensional movement — perfect for spaces where aesthetics matter just as much as performance. This premium flooring system blends metallic pigments into a self-leveling epoxy base, resulting in a surface that mimics marble, lava flow, or even ocean waves. No two floors are alike. Metallic epoxy is favored in showrooms, lobbies, salons, man caves, and finished basements for its visual impact and chemical resistance. It’s as durable as it is beautiful, standing up to daily wear while offering an eye-catching, modern look. Our team customizes each metallic floor to suit your vision — whether bold, industrial, or elegantly subtle.
An Action Wis employee applying Expoxy to a garage floor

Polyurea Floor Coatings

Metallic epoxy creates a stunning, high-gloss finish with unique, three-dimensional movement — perfect for spaces where aesthetics matter just as much as performance. This premium flooring system blends metallic pigments into a self-leveling epoxy base, resulting in a surface that mimics marble, lava flow, or even ocean waves. No two floors are alike. Metallic epoxy is favored in showrooms, lobbies, salons, man caves, and finished basements for its visual impact and chemical resistance. It’s as durable as it is beautiful, standing up to daily wear while offering an eye-catching, modern look. Our team customizes each metallic floor to suit your vision — whether bold, industrial, or elegantly subtle.
spray foam insulation process

Closed-Cell Spray Foam Insulation

Closed-cell spray foam insulation is one of the most effective solutions for sealing your building against air leaks, moisture intrusion, and energy loss. Unlike traditional fiberglass or open-cell foam, closed-cell foam forms a rigid, dense barrier that enhances structural integrity and provides superior insulation performance. It’s ideal for basements, attics, garages, barns, and commercial buildings. Action’s spray foam application process includes a 15-year warranty and meets strict building code standards. Clients throughout the Fox Valley region rely on this service to lower utility bills, improve indoor comfort, and protect against mold and moisture — especially during Wisconsin’s extreme seasons.
A residential garage prep for Epoxy floor application

Concrete Work

Concrete is the backbone of your property’s exterior — and we treat it with the strength and precision it deserves. Action offers full-service concrete solutions including demolition of cracked or uneven slabs, replacement with durable new surfaces, and installation of patios, walkways, and driveways. Whether you’re upgrading curb appeal or resolving structural issues, our crew ensures proper grading, reinforcement, and curing for long-lasting results. We work with both residential and commercial clients to complete flatwork that’s not only functional but also beautifully finished. Say goodbye to shifting slabs and pothole problems — and hello to clean, strong, and level surfaces.
A house that's under construction with spray foam insulation

Demolition & Framing

From house flips to full-scale remodels, we handle the dirty work that sets the foundation for transformation. Our demolition services include safe removal of drywall, plaster, framing, and flooring, as well as structural framing for new construction or basement finishing. We carefully plan every step to minimize disruption and maximize safety, removing waste and debris as we go. Property developers, contractors, and homeowners throughout the region rely on us for efficient, code-compliant framing that creates solid, functional spaces. If you’re rebuilding or redesigning, we offer the clean start you need — with precision, speed, and attention to detail.

Water Damage Restoration & Extraction

When water invades your home or business, fast action makes all the difference. Our water damage restoration services begin with immediate extraction, followed by thorough drying, dehumidification, and cleanup. We assess structural damage, remove compromised materials, and prepare the area for restoration — whether it’s new flooring, drywall, or insulation. From basement floods to pipe bursts, Action’s team handles emergencies with professionalism and care. We also help prevent future issues by addressing the root cause and applying moisture-resistant coatings or spray foam insulation. Protect your property and peace of mind with a proven team by your side.

Drywall & Plaster Repair

Walls are one of the most visible features of any space — and when they’re damaged, it shows. We offer expert drywall and plaster repair for cracks, water damage, nail holes, and other common issues. Our team ensures a seamless finish that blends perfectly with your existing walls, ready for paint or texture. Whether it’s a small repair after electrical work or a full restoration following a leak, we approach every job with care and precision. Property managers, homeowners, and business owners across Northeast Wisconsin trust Action to restore their walls to like-new condition.

New Construction Cleaning

New Construction Cleaning (h3) After the building stops, the real cleanup begins. Our post-construction cleaning services are designed to make your new space move-in ready — fast. We remove dust, debris, adhesives, and residue from floors, walls, windows, and fixtures. From new home builds to commercial renovations, our crew leaves every surface spotless and safe for use. This service is especially useful for developers, contractors, and real estate agents who want to deliver a professional final product. We also offer specialized cleaning for coatings and floor prep, ensuring your space looks as good as it performs.

Pressure Washing

Over time, exterior surfaces accumulate dirt, mildew, and grime that dull your property’s appearance. Our pressure washing services refresh concrete, siding, decks, patios, and walkways by removing years of buildup in minutes. This service is ideal before painting, sealing, or just to enhance curb appeal. We use commercial-grade equipment and environmentally safe cleaning agents to protect your surfaces while delivering dramatic results. Whether you’re preparing for sale, managing a property, or just ready for a refresh — pressure washing from Action is a fast, affordable way to boost your property’s appearance.

feel the love

Experienced Professionals
That Homeowners and Businesses Trust

Why Choose Action Painting &
Epoxy Coatings?

  • Competitive Pricing
  • Experienced Professionals
  • Fully Licensed and Insured
  • Family-Owned Business
  • Strong Support for Community Organizations
  • Unparalleled Attention to Detail
  • We Use Only the Best Materials
  • Superior Customer Service
  • Free, Onsite Estimates
  • Variety of Residential and Commercial Services
Action Painting and Epoxy Service Area MapService Area Map

Proudly Serving
Our Neighbors
in NE Wisconsin

did you know

We offer a 100% satisfaction guarantee on painting and epoxy coating, a 15-year warranty on spray foam insulation, and a 15- to 20-year warranty on polyurea coating.

Owner Ruben of Action Painting & Epoxy Coatings

Locally Owned and Operated

Action Painting & Epoxy Coatings is a family-owned and operated business proudly serving Appleton and the greater Fox Valley region since 2006. With over 7,500 completed projects, we’ve built a solid reputation for delivering high-quality work, honest service, and results that stand the test of time.
We specialize in interior and exterior painting, epoxy and polyurea floor coatings, spray foam insulation, concrete work, demolition, restoration, and more — providing a full-service experience for both residential and commercial clients. Whether it’s a garage floor, a restaurant remodel, or a full property overhaul, our team delivers with precision, professionalism, and pride.
Our company is led by a close-knit family — husband, wife, brother, and son — supported by a skilled team that treats every job like it’s being done in their own home. We believe great work starts with great communication, and our clients appreciate our transparency, punctuality, and thorough clean-up process.
In addition to our on-site services, we’re also committed to supporting the industry through training and mentorship. We actively teach other professionals how to install high-performance epoxy floors, helping to raise standards in the trades we love.
If you’re looking for durable results, honest service, and a contractor who actually cares, you’re in the right place. Action Painting & Epoxy Coatings is here to help you transform your space — and make the process smooth from start to finish.
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FAQ

1. How long will my project take to complete?

We understand that your time is valuable — especially for commercial clients who need fast turnaround. Most residential projects like epoxy flooring or interior painting are completed within 1–3 days, depending on scope. Larger jobs or multi-service projects (such as painting + insulation + concrete) will be scheduled with clear timelines in place. We pride ourselves on efficient work and constant communication so you’re never left wondering about progress.

2. How do your prices compare to other contractors?

We’re not the cheapest — but we are among the most trusted. Our pricing reflects premium materials, skilled craftsmanship, and long-term warranties. Many of our services, like polyurea coatings and spray foam insulation, come with 15–20 year warranties and are designed to last. You’ll receive a detailed, transparent estimate upfront with no surprise charges later.

3. Do you offer warranties on your work?

Yes! We stand behind everything we do.

  • Painting & Epoxy Work – Backed by a 100% satisfaction guarantee
  • Polyurea Coatings – 15–20 year warranty
  • Closed-Cell Spray Foam Insulation – 15-year warranty

Our goal is to deliver durable results and peace of mind for years to come.

4. Can you handle everything, or will I need multiple contractors?

We are a full-service team — meaning we handle everything from demolition and framing to coatings, insulation, concrete, and cleanup. You won’t need to coordinate multiple crews. Whether you’re a homeowner or a franchise operator, we provide a seamless, all-in-one experience.

5. What makes you different from other local contractors?

We’re family-owned, community-rooted, and have completed over 7,500 projects since 2006. Our team is actively involved in industry training, teaching others how to apply professional-grade epoxy systems. We don’t just show up and paint — we educate, protect your property, and help you invest wisely in lasting improvements.